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These pages contain information on the trademarks and copyright
protected artwork of Product Development Institute Inc. and Member
Company Stage-Gate International, including logos, tag lines, product
packaging and the content of this web site.
The Stage-Gate® brand, in particular, is one of the most
recognized and trusted brands in the world. The trademark Stage-Gate
is well-known for its long use in association with a best practice,
high quality Product Innovation process. All of the trademarks
of Product Development Institute Inc. and Stage-Gate International share
its reputation for standards of excellence, world-class performance
and successful Product Innovation. Our trademarks help consumers
identify the authentic products and services of Product Development
Institute Inc. and member company, Stage-Gate International, and thereby
serve to distinguish us from our competitors.
It is illegal to inappropriately use, identify, and/or reference
the trademarks of Product Development Institute Inc. and Stage-Gate International, including the well-known Stage-Gate trademark, to promote
competitive products or services. Words and/or images that are
confusingly similar to our trademarks may also be illegal in
such circumstances. The unauthorized use of any of our trademarks,
or a mark that is confusingly similar to any of our trademarks,
may lead consumers to believe that your product or service is
managed, sponsored, or endorsed by Product Development Institute
Inc. and/or, member company, Stage-Gate International
Proper Use, Identification and Reference
of our Intellectual Property
You may use, identify and reference our trademarks, logos, tag lines,
artwork, packaging or the content of this web site for the purposes of
academic research, articles, user testimonials and case studies provided
you comply with the General Guidelines for the Proper Use, Identification
and Reference of Intellectual Property. Your use must not mislead
consumers as to any relationship with Product Development Institute Inc.
and/or Stage-Gate International, including sponsorship, affiliation, or endorsement
of your company, or your products or services.
Listing of Trademarks
As a result of our investment in research and innovation, we have created
a portfolio of many valuable brands including Stage-Gate®, Product
Development Institute®, SG Navigator™, SG Benchmarker™,
Innovation Diamond™, Basic Eight Framework™ and many more.
Below is a list of our trademarks, logos and artwork. The omission
of a word, logo, tag line or art work from this list does not constitute
a waiver of any and all intellectual property rights that Product Development
Institute Inc. or Stage-Gate International, may have in them.
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Trademark
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Status
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Descriptor
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Product Development Institute
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®
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Institute: Product Innovation Research and Knowledge Development
Institute
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Stage-Gate |
®
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Business System: Product Innovation
System utilizing stages and gates from Idea to Launch |
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SG Navigator
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TM
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Product: The complete set of intellectual property associated with
the Stage-Gate System, in a website format
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SG Navigator TD
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TM
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Product: The complete set of intellectual property associated with
the Stage-Gate System customized for Technology Development,
in a website format
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Benchmarker
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TM
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Product: Product Innovation Performance Benchmarking and Profiling Analysis and Report
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NexGen
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TM
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Business System: Next Generation Stage-Gate Product Innovation
System
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NewProd
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TM
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Research: Product Innovation Research Series
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XPress
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TM
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Product: The complete set of intellectual property associated with
the Stage-Gate® System customized for 3 Stage Projects,
in a website format
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Innovation Diamond |
TM
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Framework: World Class Product Innovation
Program illustrating the four, integrated points of product
innovation performance: Product Innovation Strategy, New
Product Portfolio Management, Stage-Gate® System and
Climate |
Basic Eight Framework
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TM
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Framework: An approach which simplifies
the creation of a sharp, early product definition |
SG Implementation Framework
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TM
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Framework: An approach which organizes
the critical factors for a successful Stage-Gate® System
implementation into a practical illustration |
SG Innovation Program
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TM
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Program Framework: A framework which
simplifies the high level flow of information among the
critical components of a world class Product Innovation
program modeled on the Innovation Diamond |
Winning at Product Innovation
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TM
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Tagline: Corporate Tagline |
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Stage-Gate® Alliance Program
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TM
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Tagline: Connecting Innovators with Quality Enabling Tools
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Listing of Trademarks with Logos
Below is a current listing of the logos and taglines associated with
our products and services.
Listing
of Artwork
Below is a current listing of the artwork associated with our products
and services.
General
Guidelines for the Proper Use, Identification and Reference of Product
Development Institute Inc. and Member Company Stage-Gate International
Intellectual Property
You may reproduce, identify and reference our
trademarks, tag lines and artwork when directed to an academic
environment or for the purposes of user testimonials and case
studies provided you comply with these guidelines. This permission
is an expression of our trust. Your use must not mislead consumers
as to any Product Development Institute Inc. and/or Stage-Gate International sponsorship, affiliation, or endorsement of your company,
or your products or services.
Trademarks
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Set the trademarks apart from other words
or nouns they modify. The common way to do this is
to capitalize the trademark, correctly spell the trademark,
use the appropriate trademark symbol and appropriate descriptor.
You may also underline, italicize, or bold the name. For
example, the following are inappropriate ways to reference
the trademark Stage-Gate: stage-gate, Stage/Gate, STAGE
GATE. Instead, the recommended ways to reference the trademark
Stage-Gate are as follows: Stage-Gate® in the first
instance and Stage-Gate or STAGE-GATE in all subsequent
instances.
- Use Trademark Notices. Include attribution of ownership
of the trademark(s) within the credit notice section of your
documentation or advertisement. The recommended format to follow
is: "Stage-Gate® is a registered trademark of Product Development
Institute Inc. Innovation DiamondTM is a registered trademark of Product
Develoment Institute Inc. and member company Stage-Gate International
- Use the Authorized Link Logo or Text Link for Web Pages/HTML
Documents. When referencing and/or identifying
our trademarks on web pages or in HTML documents, we request
that you include the authorized link logo or create a text
link to the appropriate web site.
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Link Logo -
Download the authorized link logo (right
click the graphic shown to the right of this
text, copy and paste). The link logo is linked
to the official website of Stage-Gate® at
www.stage-gate.com. Place the link logo within
close proximity to the trademark(s). For example,
immediately to the right or left of the trademark
when a trademark is referenced only once, in
the footnotes or endnotes when a trademark
is referenced several times on one web page,
or in a visible location on each web page when
the trademark is referenced on several different
web pages.
- Text Link –Hyperlink the trademarked
name to www.stage-gate.com. For example, highlight
the trademark name, right click and select
hyperlink. Type in www.stage-gate.com.
Copyright
- All content displayed on www.prod-dev.com and www.stage-gate.com and displayed in association with any of our products and services
is subject to copyright protection, including trademarks
with logos, artwork, the contents of our web sites and product
packaging.
It is illegal to copy or modify, distribute, display, license,
or sell any of the content contained in them without the expressed
written permission of Product Development Institute Inc. and/or
Member Company Stage-Gate International
- You may request permission by sending an email to Intellectualproperty@stage-gate.com with
the following information contained within the body of your
message:
- Your name, company/organization
name, purpose, audience, date(s), specifics of
the text and artwork that you wish to reference
and/or reproduce and confirmation that such use
will not violate these guidelines.
Frequently Asked Questions
- Can I use one of your trademarks, such as Stage-Gate,
to indicate that my product or service is similar to or can
be used in the Product Innovation process?
No. Such use could lead customers to believe that your product or
service is managed, sponsored, or endorsed by Product Development
Institute Inc. and/or Stage-Gate International Your product or service will
be required to demonstrate defined performance standards before it
is eligible to display one of our trademarks or logos. If you do
not have a signed agreement specifically for the use of our trademarks
or logos, you may not use any of our trademarks or logos.
- Can I use one of your trademarks to inform our stakeholders
that we have officially acquired and implemented one of your
products/services (example: Stage-Gate®, SG Navigator™)?
Yes. You may reference Product Development Institute Inc. and/or Stage-Gate International trademarks and logos provided the reference complies with the
above guidelines.
- Can I use one of your trademarks in my academic research,
report, seminar presentation and/or article project?
Yes. You may reference one of our trademarks provided the reference
complies with the above guidelines and the project is displayed,
used in, or directed to a non commercial (i.e. academic) environment.
- Can I use the text and/or images found on the official
websites of the Stage-Gate® System (www.stage-gate.com and
www.prod-dev.com) in a report that I am preparing and delivering
to people within my company?
No. These materials are protected by copyright and cannot be copied,
modified, distributed, displayed, licensed or sold unless we explicitly
give you permission in writing.
You may request permission by sending an email to Intellectualproperty@stage-gate.com with the following information contained within the body of your
message:
Your name, company/organization name, purpose, audience, date(s),
specifics of the text and artwork that you wish to reference and/or
reproduce and confirmation that such use will not violate these guidelines.
- Can I use your trademarks, logos, tag lines or artwork
on merchandise such as clothing and coffee mugs, that I am
preparing and delivering to people within my company to internally
promote our company’s adoption of your products or services?
No. These materials
are protected by copyright and cannot be copied, modified, distributed,
displayed, licensed or sold unless we explicitly give you permission
in writing.
You may request permission by sending an email to Intellectualproperty@stage-gate.com with
the following information contained within the body of your message:
Your name, company/organization name, purpose, audience,
date(s), specifics of the text, artwork that you wish
to reference and/or
reproduce and confirmation that such use will not violate these
guidelines.
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